Introduction

About the project

Mizrahi-Tefahot Bank is one of the largest banks in Israel.

The bank operates 166 branches throughout Israel and in major financial centers around the world, through which it provides a complete spectrum of financial products and services, with world class levels of professionalism.

 

Mizrahi Tefahot bank raises the banner of hybrid banking, integrating personal service and digital applications. Therefore, Mizrahi Tefahot's marketing site will have to comply with the hybrid banking approach.

Task

Mizrahi Tefahot clients expect new effective solutions for managing their accounts and fortune, and wish to be granted personal treatment and service. The existing marketing website did not reflect the bank's hybrid service concept, designed to attend to these needs. It was not personal and lacked a touch of joy and human connection. Based on this understanding, We’ve designed a new site that provides the clients a seamless solution that was comprised of access to the physical branch, digital channels and an interface that connected the two.

Concept

Marketing concept

The marketing site will be a digital, personal and human experience for existing and potential clients. An experience that provides excellent service and added value to its clients. The site will maximize the potential of increasing sales and the interactions between the user and the bank's Consultants.

 

The main motto is to make a transfer of the physical branch experience to the digital world, while providing consultation services to the bank's customers by the bank experts.

Principles

Solutions

Personalized

Tailored offerings presentation based on user preference

Consultants

Ability to receive consultation from an expert at any given moment

Human connection

Banker component that will be available throughout the website browsing

Services

New services have been added and the site coordinates all services and information in one place.

Conveniency

Approved navigation and a search component that is prominent on the site

Consistancy

Consistent design across all parts of the site will allow the user a convenient orientation within the site

User experience

Wireframing

Color palette

Styleguide

Icons

Styleguide

Search field

As part of the improved navigation on the new site, we created a central big search field component. Clicking on the search field, will open a drop down with a list of a common searches.

Search field

As part of the improved navigation on the new site, we created a central big search field component. Clicking on the search field, will open a drop down with a list of a common searches.

Banker Component

As part of Mizrahi Tefahot's direct banking strategy, which ensures immediate contact with a personal banker, it was important for us to create a contact component that will be available throughout the website browsing.

Lobby Pages

Designing the same basic structure for the lobby pages, helps the user navigate in the website and easily find the relevant info.

Deposits

Mortgage Calculator

The mortgage calculator we created helps those interested in mortgage to calculate the mortgage repayments, even when they are not familiar with the various variables to take into consideration when taking out a mortgage

Mortgage pages

Mortgage

Product page

The mortgage page is for those interested in getting a mortgage. It contains the various loan terms and information about getting a mortgage at Mizrahi Tefahot Bank

Mortgage

Magazine page

Mizrahi Mortgage's magazine page presents various tools and articles made to help the bank's clients understand the process of taking a mortgage. The various tools include a mortgage calculator, articles on various mortgage-related topics , benefits for opening an account at a bank, mortgage guides etc.

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